Hashtag framing and stakeholder targeting: An affordance perspective on China's digital public diplomacy campaign during COVID-19

Social media platforms such as Twitter provide opportunities for governments to connect to foreign publics and influence global public opinion. In the current study, we used social and semantic network analysis to investigate China's digital public diplomacy campaign during COVID-19. Our results show that Chinese state-affiliated media and diplomatic accounts created hashtag frames and targeted stakeholders to challenge the United States or to cooperate with other countries and international organizations, especially the World Health Organization. Telling China's stories was the central theme of the digital campaign. From the perspective of social media platform affordance, we addressed the lack of attention paid to hashtag framing and stakeholder targeting in the public diplomacy literature. [ FROM AUTHOR] Copyright of Journal of Information Technology & Politics is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full . (Copyright applies to all s.)

Unmasking the Twitter Discourses on Masks During the COVID-19 Pandemic: User Cluster-Based BERT Topic Modeling Approach.

Background: The COVID-19 pandemic has spotlighted the politicization of public health issues. A public health monitoring tool must be equipped to reveal a public health measure's political context and guide better interventions. In its current form, infoveillance tends to neglect identity and interest-based users, hence being limited in exposing how public health discourse varies by different political groups. Adopting an algorithmic tool to classify users and their short social media texts might remedy that limitation. Objective: We aimed to implement a new computational framework to investigate discourses and temporal changes in topics unique to different user clusters. The framework was developed to contextualize how web-based public health discourse varies by identity and interest-based user clusters. We used masks and mask wearing during the early stage of the COVID-19 pandemic in the English-speaking world as a case study to illustrate the application of the framework. Methods: We first clustered Twitter users based on their identities and interests as expressed through Twitter bio pages. Exploratory text network analysis reveals salient political, social, and professional identities of various user clusters. It then uses BERT Topic modeling to identify topics by the user clusters. It reveals how web-based discourse has shifted over time and varied by 4 user clusters: conservative, progressive, general public, and public health professionals. Results: This study demonstrated the importance of a priori user classification and longitudinal topical trends in understanding the political context of web-based public health discourse. The framework reveals that the political groups and the general public focused on the science of mask wearing and the partisan politics of mask policies. A populist discourse that pits citizens against elites and institutions was identified in some tweets. Politicians (such as Donald Trump) and geopolitical tensions with China were found to drive the discourse. It also shows limited participation of public health professionals compared with other users. Conclusions: We conclude by discussing the importance of a priori user classification in analyzing web-based discourse and illustrating the fit of BERT Topic modeling in identifying contextualized topics in short social media texts.

Hashtag framing and stakeholder targeting: An affordance perspective on China’s digital public diplomacy campaign during COVID-19

Social media platforms such as Twitter provide opportunities for governments to connect to foreign publics and influence global public opinion. In the current study, we used social and semantic network analysis to investigate China’s digital public diplomacy campaign during COVID-19. Our results show that Chinese state-affiliated media and diplomatic accounts created hashtag frames and targeted stakeholders to challenge the United States or to cooperate with other countries and international organizations, especially the World Health Organization. Telling China’s stories was the central theme of the digital campaign. From the perspective of social media platform affordance, we addressed the lack of attention paid to hashtag framing and stakeholder targeting in the public diplomacy literature. [ FROM AUTHOR] Copyright of Journal of Information Technology & Politics is the property of Taylor & Francis Ltd and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full . (Copyright applies to all s.)